Post by arfantseo501 on Jan 9, 2024 0:03:24 GMT -5
We also share a list of best practices for adding GIF images to your marketing emails as well as provide current examples of animated GIFs used in emails from popular brands. First let s get started with the basics. What Is an Animated GIF An animated GIF file is a special type of GIF image. The term GIF is actually an acronym for Graphic File Interchange. GIF images were pioneered in the s.
The animation in an animated GIF is created by including more than one image called a frame to the file. The individual images are compressed so that the GIF file doesn’t become too large. As the GIF plays through the image frames the effect for the observer is animation. Although animated GIFs have been around for over twenty years they are still a popular means of adding motion to web banners articles and even email. In fact one of the latest email marketing trends is to use GIFs more prominently in marketing emails to improve reader Country Email List engagement. current email marketing trends in this Envato Tuts article Email Marketing Trends in To Make Your Strategy Perform Better Laura Spencer Jul One of the reasons for the continuing popularity of animated GIFs in email is their effectiveness. They have a proven record of increasing customer response. One company that benefited by adding animated GIFs to their email marketing campaign is Dell. Dell’s revenue increased by after launching an email marketing campaign with.
GIF images to promote a new product. Read the complete case study from Allison Banko at MarketingSherpa. Using an animated GIF in email has some definite advantages increased reader engagement fairly easy to create well suited for simple animations lossless don’t need a plug in to view supported by a majority of email clients Animated GIF files also have some disadvantages for use in email files can become too large if you re not careful limited to colors no audio included not suited for complex animations may cause a web page or email to load more slowly not supported by some versions of email such as MS Outlook or Windows Phone may come across as distracting if not well designed If you’re interested in using animated GIF files for your email marketing campaigns you’ll want to get the most from them by following best practices.
The animation in an animated GIF is created by including more than one image called a frame to the file. The individual images are compressed so that the GIF file doesn’t become too large. As the GIF plays through the image frames the effect for the observer is animation. Although animated GIFs have been around for over twenty years they are still a popular means of adding motion to web banners articles and even email. In fact one of the latest email marketing trends is to use GIFs more prominently in marketing emails to improve reader Country Email List engagement. current email marketing trends in this Envato Tuts article Email Marketing Trends in To Make Your Strategy Perform Better Laura Spencer Jul One of the reasons for the continuing popularity of animated GIFs in email is their effectiveness. They have a proven record of increasing customer response. One company that benefited by adding animated GIFs to their email marketing campaign is Dell. Dell’s revenue increased by after launching an email marketing campaign with.
GIF images to promote a new product. Read the complete case study from Allison Banko at MarketingSherpa. Using an animated GIF in email has some definite advantages increased reader engagement fairly easy to create well suited for simple animations lossless don’t need a plug in to view supported by a majority of email clients Animated GIF files also have some disadvantages for use in email files can become too large if you re not careful limited to colors no audio included not suited for complex animations may cause a web page or email to load more slowly not supported by some versions of email such as MS Outlook or Windows Phone may come across as distracting if not well designed If you’re interested in using animated GIF files for your email marketing campaigns you’ll want to get the most from them by following best practices.